A marketing plan is a request for funds and a commitment to deliver specific amounts of revenue, unit volume and profit in return. The acceptance or rejection of a marketing plan is based on the analysis, reasoning and inventiveness of the proposed actions. Fact-based support (marketing research or test market data) is the key to building a good marketing plan.
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The key to developing advertising or packaging for a Brand is a well thought out creative strategy. In order to prepare a creative strategy, it is necessary to learn why people buy your product or service, and which benefit has the largest impact on the target audience.
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